• helps government communicate with Albertans by assigning staff to communications branches across government, develops communications for government's long-term strategic plans and priority initiatives, supports internal government communications and coordinates advertising and the corporate identity program;
• provides Albertans with two-way access to government through central communications and information resources, including the Alberta government home page and a centralized online feedback and question service;
• ensures effective and timely communications with Albertans during public emergencies.

Vision

The Public Affairs Bureau will be a centre of communications excellence and one of Albertans' preferred choices for news and information about their government's policies, programs and services.

Mission

The mission of the Public Affairs Bureau is to help the government communicate effectively with Albertans and its employees by providing quality, coordinated and cost-effective communications services.